Strategi UMKM dalam meningkatkan pendapatan dimasa pandemi Covid-19 guna mempertahankan kelangsungan usaha di era revolusi industri 4.0 (studi pada UMKM makanan dan minuman di Kabupaten Pasuruan)

نویسندگان

چکیده

The purpose of this research is to find a strategy increase MSME income during the COVID-19 pandemic maintain business continuity in era Industrial Revolution 4.0. general goal knowledge actors and small medium enterprises (MSMEs) for Pasuruan Regency method used study qualitative using descriptive techniques, such as data reduction, presentation, concluding SWOT analysis. Informants survey are Office Cooperatives Micro Enterprises SMEs Regency. results showed that Matrix Internal Factors (IFAS) External (EFAS) MSMEs food beverage were located cell V identification, segment growth, investment choice, specialization. micro businesses must be carried out their face 4.0 industrial revolution. During covid 19 pandemic, namely, on Strength Opportunity (SO), strategies strength take advantage external opportunities created.

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ژورنال

عنوان ژورنال: Jurnal Paradigma Ekonomika

سال: 2021

ISSN: ['2085-1960', '2684-7868']

DOI: https://doi.org/10.22437/jpe.v16i4.14770